Worldrover   TRAVEL MAGAZINE.   August - September 2002 

 

Gael Arthur

finds new wine bar in the heart of
Florence

   

.   


 WHAT'S NEW.....IN FLORENCE  ©

 

The Frescobaldis, arguably Tuscany’s most famous wine family, has taken a step in vertical integration with the opening of a beautiful new wine bar in the heart of Florence’s historic centre.  It’s small (read, intimate), with four different rooms accommodating a total of 80 people.  

One room (Frescobaldino) is designed to attract a younger crowd to the bar for a quick glass of wine and tapas 
(a word that has transcended its Spanish origin and now seems to be the rage as it is adapted and adopted by every cuisine).  
Other rooms are more elegant and contemplate a full meal, accompanied by the perfect wines.  

 “The opening of the Frescobaldi Wine Bar is the response to a strategic choice the company has made,”
 says Giovanni Geddes, Managing Director of the Group,
 “ and reconfirms our commitment to the importance given to the pairing of great wine and food.”  

  This is the second Frescobaldi wine bar – I saw the first recently early one Monday morning heading for a plane at Rome’s Fiumicino airport.  

It’s a jewel of a location, with a lovely bar opening on one side and a healthy inventory of wines for the last minute shopper.  Had my carry-on bag not been stuffed full of cameras and far too many last minute items, I would have picked up a bottle of their outstanding Montesodi or even the little Pomino Bianco (the latter better suited the heat of summer).

Report by Gael Arthur  ©  


The Frescobaldi Wine Bar is located at Via de’ Maggazzini, 2-4R, next to the Pallazzo Vecchio.  

It’s open every day from 12 pm to 3 pm., in the evenings from 7 pm until midnight.  It is closed on Sunday and at lunch on Monday. 

Prices start at 6 Euros in the bar and run in the 25 range for sit down meals.  www.frescobaldi.it